March 10 2021
Now unless you have a conversion rate of 100%, some of your customers are getting scared. Certainly some come accidentally to your site, but what is scaring the rest of them from taking action on your site? What can be done?
True, true, it’s not all your fault. The medium of the web does not give us the full ability to adjust for each customer’s individual needs. Surprise! No medium does that. We can only do as much as we can with what our customer is willing to share about themselves. They do share some things, even without their knowing (referrer, browser, OS, IP address –> city/state/country, time of visit, where they clicked, etc), but only so much can be inferred from this. We can ask them questions to find out more, but how many are willing to do that in the space of time leading up to the purchase? The bottom line is most of your customers come and you know next to nothing about them, so that is what we have to work with.
I’ve been reading this book, “Waiting for your Cat to Bark?” by Bryan and Jeffrey Eisenberg. They are online marketing gurus, and have taken years of experience in other mediums to address what we face here on the web. The book is a must read, and I can’t wait to read their other books that I have (one on my shelf “Call to Actin”, one in transit from amazon [something about writing for the web]). So you’d probably be better off reading the book than this post, but thanks for humoring me.
This is what the book has said to me so far (I’m on page 140) about what we can do, and this is from the top of my head so it’s what has “stuck”:
This last part, trust, was mentioned at a recent post by CopyBlogger, titled “How to Overcome Skepticism” where he outlines how tutorials can be a great help in marketing. Tutorials would be just one part of an overall strategy, obviously.
Also check:Dofollow checker tool
I’ve been trying to go through personas with SoloSEO. I’m not sure how successful or on-the-point I will be, but here’s my thinking. Those looking for “Do-It-Yourself” SEO are:
Also check:Getting The Articles that You Have Accepted in an Instant Without Any Hesitation!
So then from this list, I have put together three “personas”:
What do you think? Am I missing a “persona”?
As I came up with these personas, I also thought that this works out quite nicely with the idea of “Siloing”. See Bruce Clay’s and Graywolf’s write-up about Siloing if you’re lost. Essentially you come up with “topics” for your site, essentially a vertical within your site. Within each topic you have specific keywords, content, and links that are related to this topic. If your topics are personas, the visitors fitting the persona should be able to find the content and resources built for them. This “topic” or “Siloing” is integrated into SoloSEO, so all your keywords, content, and link strategies all fall into “Topics” that you create.
Also check:How to get your backlinks indexed fast